May 29, 2012
“What Is This Guide For? How Should It Be Used?
As a health communicator, you craft health and safety messages that can have a profound impact on the public. Using social media, these messages can reach more audiences and have an even greater impact on the public. This Guide aims to assist you in translating your messages so they resonate and are relevant to social media audiences, and encourage action, engagement, and interaction. It is largely tactical, giving you specific ways to write for social media channels.”
Posted in READ Portal, Reports & Papers | Tagged with Information technology, Social media | No Comments
May 14, 2012
“The FSMB has developed this policy to encourage physicians who use social media and social networking to protect themselves from unintended consequences of such practices and to maintain the public trust by:
Posted in READ Portal, Reports & Papers | Tagged with Information technology, Policy, Social media | No Comments
April 30, 2012
According to PwC’s consumer survey of 1,060 U.S. adults, about one-third of consumers are using the social space as a natural habitat for health discussions. Social media typically consists of four characteristics that have changed the nature of interactions among people and organizations: user generated content, community, rapid distribution, and open, two-way dialogue. This report dives into the social world of the health industry and provides insights into new and emerging relationships between consumers and the biggest health companies that serve them. It examines how individuals think about and use the social channel; how some providers, insurers, medical device, and pharmaceutical companies are responding; and discusses specific implications for organizations to take advantage of with this new view into the 21st century patient.”
This paper requires that you register to access it; however, it is completely free to do so.
Posted in READ Portal, Reports & Papers | Tagged with Information technology, Social media | No Comments
March 23, 2012
“‘Many patients are already online, and the next generations of patients and caregivers will conduct more and more of their daily activities through social media.’
– Neil Seeman, CEO, Health Strategy Innovation Cell
Our two-part guide to current practice and future promise in using social media to benefit patients is for the social media novice and initiated alike. It’s part of a suite of interactive resources produced by The Change Foundation in partnership with the Health Strategy Innovation Cell at Massey College, University of Toronto, to help healthcare organizations better understand the potential and limitations of social media, and to prompt them to use these tools to capture and improve the patient experience.
Part 1, Introduction and Key Issues in the Current Landscape, reports on: how healthcare organizations are using social media; the link to quality improvement; leading practices, opportunities and limitations; and issues such as privacy, data control, ethics, and return on investment.”
Posted in READ Portal, Reports & Papers | Tagged with Canada, Social media | No Comments
January 10, 2012
This paper describes the early stages of creating an online social media course for health care managers (HCMs), a collaborative project undertaken by two health librarians for the Centre for Health Care Management (CHCM) at the University of British Columbia (UBC) Sauder School of Business. The early planning for the course (actually a condensed five-week workshop) was an iterative, heuristic process that built substantially on the literature, environmental scans of relevant websites, and existing content that was developed for two other courses taught by one of the authors.
Click here to read the full article
Posted in Journal Articles, READ Portal | Tagged with Social media | No Comments
August 1, 2011
“Social media outlets are prevalent – whether this is in the form of social networking websites such as Facebook, Myspace and Bebo or an online support forum… These social media outlets share some common characteristics, such as being wide-reaching, user-centric and collaborative in nature.
Increasingly, health professionals are integrating the way they work with social media in an attempt to provide better care for their patients as well as information sharing. Within this context, there has never been a better time to explore the possibility of using social media to facilitate health care interaction. This article will consider some key features of using social media to facilitate patient-provider interaction”
Posted in READ Portal, Reports & Papers | Tagged with Patient-centered care, Social media | No Comments
July 8, 2011
“Social media has moved beyond being a tool for young individuals to share their private lives (pictures, messages) to fostering serious discussion on technology and business. Increasingly driven by regulatory pressures, the need “get it right the first time” and minimize costs remains a concern in the healthcare industry. Customer feedback to improve business has thus become very important. User generated content in the form of peer reviews on service/ products often paves the way for businesses to understand any unique requirements as well as pain points of the existing services they provide.
Social media is making interactions between end users and service providers possible by providing relatively simple, easy to access (one can access social media even using a mobile phone) and unbiased platforms for sharing feedback. Little wonder then that many healthcare providers in the world are on social media such as Twitter, Facebook,YouTube and blogs.”
Posted in READ Portal, Reports & Papers | Tagged with Information technology, Social media | No Comments
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