Centers for Disease Control and Prevention. (2012). CDC’s Guide to Writing for Social Media. Retrieved from http://www.cdc.gov/socialmedia/Tools/guidelines/pdf/GuidetoWritingforSocialMedia.pdf

“What Is This Guide For? How Should It Be Used?

As a health communicator, you craft health and safety messages that can have a profound impact on the public. Using social media, these messages can reach more audiences and have an even greater impact on the public. This Guide aims to assist you in translating your messages so they resonate and are relevant to social media audiences, and encourage action, engagement, and interaction. It is largely tactical, giving you specific ways to write for social media channels.”